This is information age, and media is one major source of information. There are many use of information and mostly there are two way use of it as if there is some sender of information than there must be a receiver on the other side, and in this sender-receiver relationship comes the media that connect these both players of the information game. Over the years of evolution that human has seen on this planet everything and factor that ether human has invented or discovered has developed a lot. Media has no difference from those heavy drum sounds to 140 character media has developed a lot.
Business is one of the oldest activity that human is performing since the day one and with the change of time ways of doing business and its performing its operations has changed. However, media has always been grandiosely important to business. Today the media has reached to the digital form and it is digital media age where the effective use of digital media should be part of marketing arsenal of any business.
Digital media is myth to many but this myth should be resolved and understood so that this digital media can help business to effectively use digital marketing tool in order to reach to the customers where they spent most of their time.
Pakistan is one of the rapidly growing countries in the field of digital/social media and digital marketing and keeping up with this flowing wind is a must. On 18th of this month, Pakistan’s first ever “Digital Media Summit” is taking place under the name of DigiMARK 2011 in Lahore at Royal Palm country club.
In this summit there will be different sessions by different speakers like Badar Khushnood (Country Consultant, Google Pakistan) will be talking about Google Advertising Ecosystem. Monis Rehman (CEO Naseeb Networks) will be speaking about Online Advertising Trends & The Local Publisher Perspective. Mr. Farhan Mirza (VP Marketing, Strategic Alliance) will have a session on Social Media & Advertising Models to take the brand to the next level. Mr. Sarmad Ali (MD Marketing, Jang Group) will talk about Integrating Digital with Conventional Advertising. Mr. Hassan Khan (Online Media Strategist, Media Mind) will tell how to Build brands through Rich Media. And the last session will be by Mr. Muhammad Muaz Bin Shahbaz (Regional Head of Sales and Marketing, Rozee.pk) his session will be about Digital Environment in Pakistan.
All the sessions sound quite interesting and informative and they can be helpful to people like Heads of businesses, marketing people, people related to brands, PR and corporate communication mangers, media managers and professionals, business students, bloggers, digital/social media analysts. In short anyone who has interest in this growing form of media, anyone who want to be updated with latest trends and anyone who don’t want to take digital marketing as myth anymore should attend this event.
Event has been organized by TEC, and Sponsored by names like 3WOGLE group, Strategic Alliancez, PK Economists, Jang News Group, Rozee.PK, Pakistan Today, and AVIVONS, therefore expect some great networking sessions during the event More details of the event can be seen on this Print Ad of the event issue by the organizing body TEC (Training, Event, & Consultancy). Alternatively, check out this official video of the event.