Past twenty years has been the era of technology and this era is still not over yet. The way technology and new advancements entered in our lives and became an essential part of our lives has been astonishing as compared to past. The only major example can be a smart phone or mobile phone for instance a bout a decade and a half ago it was just a fantasy or limited to elite class of the society, but now it is in access for almost every one. We have accepted and welcomed new technologies with open arms in field of business, especially the private sector has been very much inclined towards new ideas and new advancement and how they can result in growth. In past few years many technology related company entered in the IT related field in Pakistan and managed to make a name out of it.

In 2001 when the internet was, in Pakistan, just like a growing child experiencing new things out of trial and error approach a new company entered in and became Pakistan’s first ever e-commerce company with the website called beliscity.com. The idea or brain child of Abid Beli, Beliscity.com, today has become prime shopping mall that is online in Pakistan with range of product offerings with over 30,000 products that includes almost everything. However, initially they started business with offering a list of around 200 products. Giving customer service and providing a reliable, yet quick way of online shopping as well as free on the door step deliver in Pakistan has been the biggest strength of beliscity.com.

Recently Pakistan’s first e-commerce website, and online grocery store came up with an interesting campaign called deal in 60 minutes. The idea of this campaign is that premium or high value products will be offered on special discount prices however order for that those product will be made in a specific timeslot that is maximum 60 minutes long. The deal will end in 60 minutes and after that a new deal relating to any-other product will come in. details of the deals are updated on the beliscity blog.

With the increased busy life and ease of online shopping there is a trend of online shopping increasing in Pakistan in such situation “deal in 60 min” is an efficient and effective idea especially when target market of the premium products is available online. Beliscity is targeting the customer exactly where customers with a condition of strictly follow the given time. The deal idea is good in itself and hopefully that can also be helpful in making people realise that time has a value as once you are late you can lose a big deal.

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