Archive for the ‘Reviews’ category

Pakistan 2012 Review

February 6th, 2013

The year 2012 was no less tumultuous for Pakistan than any other year. Starting from the Supreme Court and former premier Gilani at loggerheads to the return of Tahirul Qadri’s (untimely) arrival on the political scene, Pakistan has seen a healthy share of ups and downs this year. NATO supply routes were resumed, terrorism continued, Metro Bus project was initiated – it is difficult to remember when one event ended and the other began. For the purpose of simplification and to refresh the previous year, Spearhead Research put together a year in review, a compilation of all important news Pakistan saw. [Source]

 

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Best Olympics 2012 TVCs

July 27th, 2012

Olympics are going to kick start today and every representing country must be having an eye on their athletics and hoping for them to perform well. The Olympics in the world of marketing began way earlier when different companies and sponsors of the event came up with their TVC to highlight how they are looking at the games and send the message across.  Here in this post I am sharing the ads I found the best running in the TVCs Olympics this year.

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Deal in 60min with BelisCity

June 1st, 2012

Past twenty years has been the era of technology and this era is still not over yet. The way technology and new advancements entered in our lives and became an essential part of our lives has been astonishing as compared to past. The only major example can be a smart phone or mobile phone for instance a bout a decade and a half ago it was just a fantasy or limited to elite class of the society, but now it is in access for almost every one. We have accepted and welcomed new technologies with open arms in field of business, especially the private sector has been very much inclined towards new ideas and new advancement and how they can result in growth. In past few years many technology related company entered in the IT related field in Pakistan and managed to make a name out of it.

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Elaj e Zid Dastyab Hay – Urdu Version of The Taming of The Shrew

May 26th, 2012

While I was coming to UK for my studies, I made a list of the things that I will be doing in UK while studding here. In last 18 months, I have managed to achieve quite a lot of those tasks but due to “human negligence”, some of them are still to be done. Going to theatre and watching a Shakespeare’s play was in that list too. This past Friday I went to Shakespeare’s Globe Theatre where an Olympic festival under the name of World Shakespeare Festival 2012 is going on. The project name is globe to globe where 37 of Shakespeare’s plays are being staged in 37 languages from across the globe.

» Read more: Elaj e Zid Dastyab Hay – Urdu Version of The Taming of The Shrew

You don’t need to be a doctor to save a life

December 10th, 2011

You don’t need to be a doctor to save a life“. This morning out of nowhere I read this line and that instantly reminded me the part of the verse number 32 of chapter 5 (Surat Al-Mai’dah) that says, “And if any one saved a life, it would be as if he saved the whole humanity”. It makes serving others and saving in order to save lives of the others a divine duty of us all. During the days of busyness with my dissertation and all I collected a great pile of unread emails, last night I came across to an email that was introduction of save life project. Since morning, I am trying to gain more information on this project.

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Jazz Ramadan Ad – Is It Against Our Moral Values?

September 7th, 2011

This Post was origionally written for Pak-Media Blog

Advertising is one of the disciplines in marketing and media that has grown in Pakistan over the years, from the era of radio and print to the era of visual ads that has also grown to the higher levels by today. Old and serious ads today make us laugh because they seems to be outdated but still there are many that can be named and followed as classic. AsPakistanis culturally, an enriched country therefore in our ads flavour of culture used to be there. I am using the “used to be” part with full responsibility because that aspect of our advertising is dying. Anyhow, that is a separate debate. Coming back to the topic, advertisements should be created with respect to the time of the year it will be released in.

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Time for G+ing with Google+

July 2nd, 2011

Social media is one major part of my ongoing MSC Dissertation and therefore I have to keep an eye on the things going around. Two days back something big happened when highly anticipated Google+ came into scene and turned into wild fire. Almost everyone on the online world was talking about it. I believe it might be the only day in the history when such massive number of invitations spread around the globe. Google+ is not available for general public right now therefore one can jump into this ride only if someone receives an invite. I am thankful to Mr. Badar Khushnood, Country Representative of Google in Pakistan, for the invite. It took me sometime to make a profile on it and to have my hands on, because of it being over capacity, that shows the kind of fame it gained in no time.

 

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Flavor Of Celebrations – P@Sha ICT Awards

October 12th, 2010

Five hours spent in an environment of IT achievements. That is what I feel about the experience I had this past Friday during Pasha ICT Awards. That has been a great experience to be there that was supposed to be the last event I attended in this year and trust me this was the best of them all. As I said in my last post that this event was about the celebration and this feature was there people from ICT and somehow related to ICT were gathered there at Royal Palm golf and country club to celebrate the achievements Pakistan ICT industry has made. » Read more: Flavor Of Celebrations – P@Sha ICT Awards

Olpers + Dua = Corporate Social Responsibility

September 15th, 2010

Floods affected Pakistan in a way that it became the biggest natural disaster on record. There have been many effects appeared on our moods as well. Though still there is more needed to be done but so far the wave of wakeup has been good enough.

The sense of corporate social responsibility is something that I observed being practiced by many organizations as they seeped forward one way or there other to become a motivating force and helping hand. Something that caught my attention in this regard is the campaign of dua started by Olpers. » Read more: Olpers + Dua = Corporate Social Responsibility

Olpers and Ramadan

August 28th, 2010

Olpers is a brand that has made its place since 2005. I still remember that sound of milk being poured in a pot to make “doodh pati“. I am not a tea person at all but still that ad had created a buzz on me that I can recall. The reason for writing this post and sharing almost 5 year old memories is the ad that I just saw, once again, on the facebook page of Olpers. Why fb page? Why not on tv that might be the question of the moment. So the simple answer is that I do not trust the length of the ad that been played on the TV. Olpers is one of the few brands that successfully relates itself to Ramadan in its ad rather than another brand of same product, which is trying to claim the title of thickest of them all for last 15 years almost. Every Ramadan I wait for the advertisement of Olpers. The reason for this anticipation is the flavor of family values and Ramadan that enriched the charm of the advertisement.

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