Olympics are going to kick start today and every representing country must be having an eye on their athletics and hoping for them to perform well. The Olympics in the world of marketing began way earlier when different companies and sponsors of the event came up with their TVC to highlight how they are looking at the games and send the message across. Here in this post I am sharing the ads I found the best running in the TVCs Olympics this year.
Before starting here is the official Sound track of the games, take a listen.
BBC came up with wonderful show of graphics mixed with a sound track that has a motivation flavour in it. The detail in the graphic video is makes it almost real where all the athleates are working hard to live the dream to conquer Stratford Olympics Stadium. Ad catches attention of the viewer until the end where BBC has its message.
Are you ready? No matter he is playing or not Beckham is the face of british football, and that’s whay Samsung has capitalised while coming up with their Olympics 2012 ad featuring the hottest cake of these days –Samsung Galaxy SIII. Starts with the signature kick of David Beckham and shows the Samsung experience users are having around the globe with the flavour of the Big Daddy of all the sporting events.
Probably the best one British Airways ever came up with, rather than making a fly British airways plane roams in the streets of London to answer what is called “London Calling”.
As it starts one I hardly able to find out the connection between BMW M5 and Olympics, and the way car is moving on the beach one thinks it might be carving signature Olympics rings on the beach sand but there is a surprise in the end when the Motor company wish all the best to the athletes.
Two of the most famous gaming characters visit London to be part of new Nintendo Ds Olympics game. It might be too simple and might not be very impressive but still somehow it manages to catch the viewer attention.
Cocacola the sponsor of Olympics games since ages came up with an ad that asks to move to the beat. Combination of athletes doing their activities at the Olympics Village and there is a concert going on out side the stadium is an interesting combination that manages to make ‘move to the beat.
It might be the most notorious newspaper around but it never fails to make its presense felt. Having background music similar to BBC ad but featuring Brits from different walk of life running to be part of ‘Lets make it Great Briton’.
Olympics and Bolt go hand in hand ever since he made the world record. Bolt Running on the treets of the London using his Visa card to buy the required things in order to reach stadium on time where a twist is waiting.
Following is short films about the games that how it motivates and make Briton feel proud. For a surprise, one finds famous faces asking the question, that what have you done today to make you feel proud.
Another short Film and this one is by P&G starts with the morning activities around the globe and how those little kids become part of history. The tag line of the video is the real show stopper ‘P&G Proud sponsor of Moms’. And after watching this video I have to say ‘Hardest job in the world is the best job in the world… Love you Mom’.